Virtual Bookshop Tour: Daunt Books, London

Jack Hansard Virtual Bookshop Tour

Welcome to the Tour!

This marks the start of our intrepid bookshop expedition. The locations we’re visiting this week have been inspired by settings from The Jack Hansard Series, my debut book release. But the real purpose of the tour is to celebrate the unique character of independent bookshops across England. We may not be able to visit them in person right now, but we can still show our favourite book-havens some love!

You can find the full Tour Itinerary here.


First stop, London!

Daunt Books Frontage
CVB, CC BY-SA 4.0, via Wikimedia Commons

Fans of Jack Hansard will remember that we first meet our eponymous hero while he is dangling above the River Thames. I’ve chosen an historic London location for our first bookshop stop: Daunt Books. The building that houses the flagship Daunt Books shop was built in 1910, at 83 Marylebone High Street. It’s the perfect place to start our journey: it has personality pouring out of its metaphorical ears.

Outside, the shop has an impressive double-frontage as it occupies the shop next door as well. Inside, oak bookshelves line the walls. In the rear room, an elegant stained glass window makes for a stunning focal point. Look up, and you’ll see long oak galleries and dramatic skylights above. This is a big, beautiful, airy bookshop. It’s also supposedly the world’s first custom-built bookshop, designed by architect Sir William Henry White under the original Edwardian owner, Francis Edwards.


Bookshop interior
This iconic room can be found at the back of the shop.
Photo by Ugur Akdemir on Unsplash

The shop has only been known as Daunt Books since 1990 when it was bought by James Daunt. Since becoming Daunt Books, it has produced several branches all across London.


Oak bookshelves and galleries
A view from the top.
Photo by Alexandra Kirr on Unsplash

How can I support Daunt Books?

Daunt Books have a very robust shop on their website, so you can browse and order books from the comfort of your sofa. If you don’t know what to look for, you can even request a recommendation and one of their skilled booksellers will help you out. They also stock a beautiful selection of stationery and I recommend checking out their Christmas advent calendars. I’m tempted by one of the very sweet 3D scenes. Toy Shop or Town House? I can’t decide…

How sweet is this?
Find it here.

If you’re still stumped for gift ideas, take a look at their themed book bundles for a ready-made present. And if you need an extra-impressive bespoke gift, they even offer a tailored book subscription. The focus on personalised service is exactly why we love independent bookshops so much.

To see more beautiful books in your life, give Daunt Books a follow on social media, too. They are active on Instagram, Facebook, and Twitter.


That concludes today’s stop on the tour! Join us tomorrow as we journey to the peaceful hills of Shropshire and a picturesque setting in the Ironbridge Gorge.

Join me on a Virtual Bookshop Tour around the country

Are you fed up with being stuck inside during lockdown? Missing the ability to travel and explore new places? Me too. That’s why I’m running a Virtual Bookshop Tour next week!

Join me on 23rd – 28th November for a journey around England to visit major locations from The Jack Hansard Series – and at every stop we’ll be throwing the spotlight on a local independent bookshop. One of the joys of indie bookshops is how unique they all are: worth visiting as much for their character as for the books they sell.

We’ll sight-see some dramatic locations, gorgeous furnishings and quirky features (although sadly I cannot reproduce the authentic bookish smell). Whether you miss the thrill of travelling, are hankering for some Christmas book-shopping ideas, or simply ADORE bookshops, join us Monday-Sunday for the tour and show these independent booksellers some love!

Here’s your Tour Itinerary:

Necessary Disclaimer: I am not affiliated with any of these bookshops and gain nothing apart from enjoyment from this exercise. 🙂

Step aside, Amazon. A new Indie Bookseller is in town.

Indie bookshops are turning to online solutions as coronavirus closes doors again.

Yesterday the publishing world was awash with news of the UK launch of uk.bookshop.org, a new book-selling platform geared towards helping independent bookshops in the online marketplace. It first launched in the US back in January and has since then partnered with over 900 indie bookshops and raised over $7.5m in funds to support them.

“Bookshop.org is an online bookshop with a mission to financially support local, independent bookshops.”

In their own words.

This new platform – simply named Bookshop – provides an online space for physical bookshops, authors, and influencers to band together in order to funnel money towards independent booksellers. Money is earned in two ways: by commission, selling through virtual shopfronts or with affiliate links; and through payments from a central pool of profits which are shared out equally to bookstores. A bookstore can earn the full 30% from sales through their shopfront plus a share of that central pool, while Affiliates can earn a 10% commission on each sale they prompt.

Like many indie authors (not all, I hasten to add) I am a reluctant Amazon-user. I distribute my book through Amazon out of necessity – I would lose too many potential readers if I ignored it. (EVERYBODY uses Amazon, and the Kindle is one of the biggest ereaders out there.) So the arrival of a new indie book platform with the express intent of rivaling Amazon feels like a brilliant step forwards.

It sounds like a win-win-win.

However, there are a few less positive opinions of Bookshop.org bouncing around as well. One view is that the platform doesn’t actually help physical bookstores as much as it claims to. It’s still often slightly more profitable for a bookshop if you buy in-store or from their official website, rather than to buy through their Bookshop.org page. It’s also been suggested that all of the Affiliate pages might drown out the shopfronts of actual indie bookstores. While Bookshop.org is intentionally encouraging the bookloving community to jump in and create lists of books and drive traffic towards them, some indie booksellers feel this might be pulling traffic away from their own storefronts.

The upside of this, to my mind, is that every Affiliate sale also contributes to that central pool of funds which is shared among the indie bookstores. So Affiliates like authors and book reviewers – who often use Affiliate links to other book-selling sites anyway – can still earn a profit from their links while ALSO helping out indie bookshops.

Another advantage is that Bookshop.org takes care of fulfilment – they handle the physical work of packaging and shipping the books to customers. As the next lockdown looms large in the UK, this ability for bookshops to go completely (and hopefully only temporarily) virtual is a literal lifesaver to some businesses.

“It has been an utter lifeline. Sales flooded in as soon as we announced our temporary closure.”

Bookshop.org helped this business survive through the initial onslaught of Covid-19

So far, it looks like the majority of opinion from the indie community is overwhelmingly positive. Frankly anything that encourages readers away from Amazon – and nudges them back in the direction of local independents – is an idea to be celebrated.

Below, you can see what my Affiliate Author page currently looks like. (Yes, this is an Affiliate Link.) I’ll use it to list my own books and a couple of relevant collections for those who like to know what I read. Anything you buy from my page will earn me a 10% commission, and it will be matched by another 10% which goes towards supporting indie bookshops. But for a much broader and less eclectic mix of titles, you should definitely use the map tool to find your closest indie bookshop and browse through their page as well.

You can see that when I wrote this, they’d already raised over £22,000 for indie bookshops since launching yesterday.

If you’re an indie bookseller, feel free to drop your bookshop.org link in the comments along with an intro to your store. I’ll share the hell out of it where I can. Look out for more posts about indie bookshops coming soon!